Wednesday, 20 November 2013

All Terrain Cycles are appointed Official UK Service and Demo Centre for Swiss Side Wheels

UK cyclists can now test, buy and service Swiss Side wheels at one of the UK’s biggest retail stores, All Terrain Cycles
Zurich, Switzerland – November 20, 2013 - Swiss Side is very pleased to announce the formation of a partnership with All Terrain Cycles (ATC) establishing one of the UK’s largest cycling retail store as their official service center in the UK. Swiss Side customers can now go to ATC and test out Swiss Side products including the Matterhorn, Gotthard, Franc, Heidi, Heidi Shadow and St. Bernard wheels as well as make purchases and/or have their currently owned wheels serviced.
Trading for over a century, ATC is located in the heart of Yorkshire in the beautiful World Heritage Site of Salt Mills of Shipley. This store hosts a massive range of bikes, components and equipment whether it be road, mountain, commuter, BMX, hybrid and more. The shear volume and variety of products they offer is made possible because they warehouse their equally massive online outlet at their retail location adding a substantial additional product inventory. So, Swiss Side customers can now find their favorite new set of wheels and everything they could possibly need to go with them in one location
One ATC standout feature is their large workshop facility for bike building and repair and team of very experienced and professional staff to help with all customer needs. Swiss Side UK customers now have a brick and mortar location for all of the customers services needs in addition to the usual excellent online customer service that Swiss Side is known for. ATC also provides ergonomic bike fitting to optimize cyclist’s setup for their body, and is open seven days per week.
The Swiss Side Guarantee
Swiss Side uses the same factory and has the same base components, quality and level of engineering as the "Big Brands" at a price that is 40% less. Swiss Side quite literally has incredible products at unbeatable prices. Swiss Side also uses Sapim spokes and Enduro bearings on all of their wheel sets.
Words From The Swiss Side Founders:
“We see it as an important step for our customers, that they have a brick and mortar location where they can see, test and purchase our products as well as having the confidence that there is a physical location where they can go for advice and service needs,” says George Cant, Design & Creative Director for Swiss Side. “We also believe in and want to support ‘the local bike shop’ as they are very important for cyclists and we feel it’s necessary that their place in the online sales market is not compromised.”
“From a technical standpoint, ATC is second to none. Their knowhow and workshop facilities are absolutely top level,” says Jean-Paul Ballard, Technical Director for Swiss Side. “It’s important for us as a brand, as well as our customers to know that for whatever issue may arise or basic servicing needs, their wheels are in good hands.”
Words From ATC:
“We know a thing or two about wheels at All Terrain,” Tony Booth, managing director for ATC. “Our history goes back to 1907, when we started as a general wheel builder repairing wheels for prams, cycles, motorbikes and agricultural machinery. Everything apparently had spoked wheels in 1907! We have been very impressed by the Swiss Sides wheel quality and value for money so its with great pleasure that we have been appointed the Swiss Side service agent for the UK. Apart from servicing wheels we also stock a full range of demo wheels so you can try before you buy.”
Swiss Side partners with ATC for the Ultra6 Challenge:
How does Swiss Side offer this exceptional quality at such low prices? Find out here:
See how Swiss Side wheels are made with the factory tour video:
All Terrain Cycles is one of the most established and respected cycling shops in the UK and is located in the heart of Yorkshire in the beautiful World Heritage Site of Salt Mills of Shipley. Established in 1907, this independent and family owned shop is run by cyclists for cyclists. ATC has over 1000 bikes in stock alongside the widest possible range of accessories, clothing and cycle related products currently available and offers all of your servicing needs. For more information on the ATC UK location and their massive ecommerce business visit
ABOUT SWISS SIDE: Swiss Side was founded in 2011 with a mission to deliver the absolute best road bike wheels on the market, based on a fusion of Action Sports product design and development with engineering from the pinnacle of Formula 1, at the best possible price.